Who is this program for?

Aspiring Coaches

Life-long Learners

curly girl with glasses

Established Therapists & Coaches

A new approach to family systems work that isn’t therapy.

CreativeMind’s new Archetypal Family Field™ (AFF) System is a transformational method to offer your clients to not only help free them of patterns from their personal history, but give them the tools to harness the numinous power of the Archetypes.

By taking our 6-week ICF-Accredited Foundations Course, you can become a Certified Archetypal Family Field Level 1 Practitioner.

  • Learn how to administer Archetypal Mapping™ to identify the barriers holding both you and your clients back in life
  • Access a higher state of consciousness through powerful Archetypal Integration
  • Help clients in all areas of life, from relationships to success to purpose, through the power of the Collective Unconscious
Family Field Dynamics

Understand the core patterns that are in your invisible family field holding you back from the life you or your clients want

Archetypal Mapping

Enter the Collective Unconscious, tap into Archetypes & guide your clients to deeper transformation

Jung Meets Family Systems

Gain a toolkit of Active Imagination exercises inspired by Carl Jung and Dialoguing Techniques to uncover archetypal patterns influencing both your and your clients’ lives

Work with Trusted Experts

Robert Maldonado, PhD. has decades of experience in family systems and Debra Maldonado has developed 100+ Active Imagination exercises used by thousands of practitioners

How AFF is different

Have you ever noticed that even though you recognize the patterns you’ve inherited from early life, it can still be challenging to let them go?

While most “family systems” psychology methods focus on early life experiences as the root cause of our patterns, this is only part of the story. These methods don’t address the true origins that lead to a more profound transformation, the Archetypes.

People spend years trying to fix or heal their past, when the power to change is not found in the past but by being present to their true nature.

Carl Jung said that there is a deeper layer of our psyche called the “collective unconscious,” which contains Archetypes or universal forms. These instinctual structures are far beneath our personal experiences; these are the true causes of the patterns in our life, invisible to most.

To work with the Archetypes is to awaken the creative fire at the center of the psyche.

Level 1 Foundations: AFF™ Practitioner Course Training Modules

The Level 1 Foundation Training includes six (6) powerful LIVE training modules facilitated by Debra & Dr. Rob Maldonado, along with tools and scripts with each module to use for yourself or in your coaching or therapy practice. 

“Archetypes are the deepest and most powerful patterns of human experience.”

Why we created the Archetypal Family Field™ System

We developed the Archetypal Family Field™ (AFF) System to provide a deeper, soulful and transcendent process that gives a person a direct experience of the archetypal forces available to them. We wanted to share a system of empowerment that doesn't see clients as broken or wounded that most self-development systems offer.

Through what we call Archetypal Mapping™, this system can dramatically shift personal outcomes, but also help to discover one’s true nature or soul, ultimately driving meaning and purpose.

This methodology was carefully designed by Robert Maldonado, PhD. and Debra Maldonado based on decades of experience working with thousands of individuals in private sessions as well as the latest research in neuroscience, early childhood development and family therapy. Taking the best of psychology, but applying the techniques in a coaching model to provide accelerated results.

beautiful scenery of an ancient place
Become what you have always been. - Carl Jung

Guide yourself and others to greater possibility with this powerful system.

PAY IN FULL

Discounted Price Through May 1, 2026
$ 1,750
  • 6 Live Training Sessions with Lead Insructor in AFF Foundations
  • Worksheets and Exercises to Facilitate Sessions
  • Student Forum for Q&A during live course
  • Earn Title: Certified Archetypal Family Field™ Practitioner
  • PAY IN FULL BONUS: SPECIAL VIP GROUP SESSION WITH DEBRA & DR. ROB
PAY IN FULL

PAY PLAN

4 Easy Discounted Payments Through May 1, 2026
$ 497 x 4
  • 6 Live Training Sessions with Lead Instructor in AFF Foundations
  • Worksheets and Exercises to Facilitate Sessions
  • Student Forum for Q&A during live course
  • Earn Title: Certified Archetypal Family Field™ Practitioner

The Level 1 Foundations Course includes…

6 Pre-recorded training modules with Debra & Dr. Rob
Deb and Rob

6 Live Online Training Modules

Learn the theory, practice and core AFF™ skills with Founders, Debra & Dr. Rob Maldonado.

Deb and Rob

6 Live Online Training Modules

Learn the theory, practice and core AFF™ skills with Founders, Debra & Dr. Rob Maldonado.

woman with glasses using her laptop outisde the coffee shop

Live Demonstrations and Q&A

Deepen your knowledge with LIVE demonstrations, practice labs and Q&A sessions on each call with Debra & Dr. Rob.

Practitioner Toolkit

Receive a toolkit of AFF™ scripts for your own personal transformation or to use with clients if you are already a credentialed professional.

Man meditating in the river under an odd-shaped sun

Jungian Dream Oracle for Symbols (AI Tool)

Receive access to our exclusive Jungian Dream Oracle specifically curated by Dr. Rob for interpretation of symbols/dreams that arise in the process.

Satya Leaders Series What it Means to Be an Authentic Leader

Live Group Activity Feed

During the 6-week course, you will have access to a private student forum for support in the training.

What You’ll Gain,
Personally & Professionally

Path of the satya leader

Personal Transformation

Step into a direct encounter with the archetypal forces shaping your life and emerge with a fundamentally new relationship to who you are.

Deeper Tools with Accelerated Results

Guide clients to shifts that reach beneath behavior and belief and into the living patterns of the psyche where lasting change actually begins.

woman finding balance in life with nature

Increased Self-Care & Confidence

Work with the Mother Archetype to "uncouple" survival patterns such as over-giving and people-pleasing. Step into leadership as a guide for others.

middle-aged woman expressing relief

Create Soul-Aligned Sessions

Bring your full intuitive and imaginative presence into every session and hold space for the depth your clients have always needed but never found.

private coaching of peer groups

Make a

Difference

Witness the kind of transformation that stays, clients who leave not just with insight, but with an embodied sense of their own creative power.

coach conducting a seminar

Expand Your

Practice

Offer something the mainstream coaching world simply doesn't have - a method rooted in the oldest wisdom of the psyche, delivered in a modern empowerment framework.

Meet Your Mentors

Debra and Dr. Rob are the founders of CreativeMind University and you will receive pre-recorded modules led by them.

robert maldonado headshot

Robert Maldonado, Ph.D.

Psychologist and Master Coach, Dr. Rob has over 30 years of clinical and coaching experience. Dr. Rob is the architect of the research and theory behind the training. He has post-graduate degrees from the University of Texas and University of Wisconsin-Madison and has expert-level knowledge of child psychology and neurodevelopmental disorders. He trained at the Waisman Center in Madison, Wisconsin, an institute for advancing knowledge of human development, developmental disabilities, and neurodegenerative diseases, and has practiced psychology in Texas, Colorado and New York. Read More

debra maldonado headshot

Debra Maldonado

With over 22 years of coaching experience working with thousands of individuals around the world, Debra Maldonado has developed the coaching scripts, visualization tools and business modules for the program. She is the author of both Like a Spark From Fire (CreativeMind) and Let Love In (Wiley) and is a TEDx speaker. Read More

Frequently asked questions

Yes, Level 2 Practitioner will be announced in early 2026.

There are many factors such as financial investment and time commitment. The Jungian Life Coach Program is an in-depth training over 9 months that includes private coaching and a more in-depth study of Jungian psychology for coaches. The AFF Practitioner Level 1 training is for those who are seeking a technique in the family systems psychology to apply for their existing coaching or therapy practice or for their own personal growth. This is not a coach training.

No. You do not need any prior education or experience to train in this program.

No. Everything is included in this program. We may recommend additional reading but those are optional.

No. This is group only training. Private coaching sessions are available for purchase.

You receive lifetime access to the recordings to review at any time. We have a Level 2 training to help you continue the work. We also offer other trainings to continue your personal and professional development.

This program is a training in a technique and does not include business building or client attraction support. You can contact our team if you are interested in other programs that offer this.

The materials and videos will be hosted on a private membership network. You will receive email notifications when live class modules are scheduled and will have access to replays if you cannot attend live. You will see demonstrations and understand how to apply these principles for your own personal growth and to work with clients if you are already a coach or therapist.

Most family systems programs are designed from a therapy model. They help a client build up an ego personality. In AFF, we guide clients to transcend the ego using transpersonal theories of Carl Jung. We also do not diagnose, label or treat clients in this process and see them as not broken in any way. 

We have a 14-day refund policy. If after you begin, you decide this isn’t for you, just request a full refund. After 14 days no refunds will be given.

Pretty much any type of coach or therapist can include AFF System including executive, leadership, relationships, wellness, purpose, etc.

YES! Level 1 AFF Practitioner is ICF-Accredited for 26.5 CCE hours that you can apply toward your initial credential or renewal.

Disclaimer: The content of this program is for educational purposes only and is not intended to use to diagnose, treat, cure or heal any physical, emotional issue, disease or condition.

Women expressing happiness over private meeting
Coach Training Brochure Offerings

Download your free program guide to explore our ICF-accredited Coach Training Programs

Explore our coach trainings where Jungian Psychology meets transformational coaching—helping you create meaningful change in yourself and others.