ICF-Accredited
Train in this cutting-edge method to transcend life-long patterns in your “family field” and harness the power of the archetypes with Archetypal Mapping™ for recreating your life. Become a practitioner in our proprietary methodology using a unique blend of Jungian Psychology – Neuroscience – Eastern Spirituality.
Next Cohort Starts: Thursday, June 18, 2026
Investment: $2,500 $1,750
Qualify for Early Bird Pricing Before May 1, 2026

Aspiring Coaches

Life-long Learners

Established Therapists & Coaches
CreativeMind’s new Archetypal Family Field™ (AFF) System is a transformational method to offer your clients to not only help free them of patterns from their personal history, but give them the tools to harness the numinous power of the Archetypes.
By taking our 6-week ICF-Accredited Foundations Course, you can become a Certified Archetypal Family Field Level 1 Practitioner.
Understand the core patterns that are in your invisible family field holding you back from the life you or your clients want
Enter the Collective Unconscious, tap into Archetypes & guide your clients to deeper transformation
Gain a toolkit of Active Imagination exercises inspired by Carl Jung and Dialoguing Techniques to uncover archetypal patterns influencing both your and your clients’ lives
Robert Maldonado, PhD. has decades of experience in family systems and Debra Maldonado has developed 100+ Active Imagination exercises used by thousands of practitioners
Have you ever noticed that even though you recognize the patterns you’ve inherited from early life, it can still be challenging to let them go?
While most “family systems” psychology methods focus on early life experiences as the root cause of our patterns, this is only part of the story. These methods don’t address the true origins that lead to a more profound transformation, the Archetypes.
People spend years trying to fix or heal their past, when the power to change is not found in the past but by being present to their true nature.
Carl Jung said that there is a deeper layer of our psyche called the “collective unconscious,” which contains Archetypes or universal forms. These instinctual structures are far beneath our personal experiences; these are the true causes of the patterns in our life, invisible to most.
To work with the Archetypes is to awaken the creative fire at the center of the psyche.
The Level 1 Foundation Training includes six (6) powerful LIVE training modules facilitated by Debra & Dr. Rob Maldonado, along with tools and scripts with each module to use for yourself or in your coaching or therapy practice.

Explore the deeper architecture of consciousness through Jungian Theory, Social Neuroscience and Spiritual Philosophy. Learn the core theories behind the Archetypal Family Field™, how a person’s early environment forms an invisible field that shapes identity, emotion and life outcomes and how our Archetypal Mapping™ technique accelerates transformation.

Gain insight into the essential structure and flow of a complete AFF™ session and understand each stage and its purpose. Work with Archetypal Mapping™ to reveal the unconscious family complex, activate Archetypal forces and begin shifting your client’s Family Field. Explore how early roles shape emotional patterns and how those emotions become the engine of change.

Discover Jung’s Magical Child Archetype and its central role in the birth of the Family Field. Learn how to uncover the Magical Child’s origin story, not as “wounded,” but as the original creative force that shaped the client’s early reality. This module helps practitioners work with the Archetype as a source of imagination, possibility and inner power.

Study the Mother Archetype and formation of the "imago" as the primary relationship in the client’s psyche. The Mother is the earliest model for love, belonging and emotional survival. Discover how Mother Archetype symbols appear in Archetypal Mapping™ and how to transform this inner template to support emotional safety, trust, confidence and relational stability.

Explore the Father Archetype and the "imago" as the internal blueprint for purpose, vocation and personal power. Learn how Father Archetype symbols arise in Archetypal Mapping™ and how to support clients in transforming this pattern into an inner mentor that provides guidance, conscience and courage. Activate the client’s sense of direction and the capacity to take empowered action.

Learn to help clients shed outdated roles, inherited narratives and limiting patterns that no longer serve their evolution. Unlike methods that reinforce Ego structures, AFF™ recenters consciousness in a higher state of being, where new possibilities arise naturally. Confront common challenges such as resistance, avoidance and projections, to ensure transformation remains grounded.
“Archetypes are the deepest and most powerful patterns of human experience.”
Carl Jung

We developed the Archetypal Family Field™ (AFF) System to provide a deeper, soulful and transcendent process that gives a person a direct experience of the archetypal forces available to them. We wanted to share a system of empowerment that doesn't see clients as broken or wounded that most self-development systems offer.
Through what we call Archetypal Mapping™, this system can dramatically shift personal outcomes, but also help to discover one’s true nature or soul, ultimately driving meaning and purpose.
This methodology was carefully designed by Robert Maldonado, PhD. and Debra Maldonado based on decades of experience working with thousands of individuals in private sessions as well as the latest research in neuroscience, early childhood development and family therapy. Taking the best of psychology, but applying the techniques in a coaching model to provide accelerated results.

Learn the theory, practice and core AFF™ skills with Founders, Debra & Dr. Rob Maldonado.

Learn the theory, practice and core AFF™ skills with Founders, Debra & Dr. Rob Maldonado.

Deepen your knowledge with LIVE demonstrations, practice labs and Q&A sessions on each call with Debra & Dr. Rob.

Receive a toolkit of AFF™ scripts for your own personal transformation or to use with clients if you are already a credentialed professional.

Receive access to our exclusive Jungian Dream Oracle specifically curated by Dr. Rob for interpretation of symbols/dreams that arise in the process.

During the 6-week course, you will have access to a private student forum for support in the training.

Step into a direct encounter with the archetypal forces shaping your life and emerge with a fundamentally new relationship to who you are.

Guide clients to shifts that reach beneath behavior and belief and into the living patterns of the psyche where lasting change actually begins.

Work with the Mother Archetype to "uncouple" survival patterns such as over-giving and people-pleasing. Step into leadership as a guide for others.

Bring your full intuitive and imaginative presence into every session and hold space for the depth your clients have always needed but never found.

Difference
Witness the kind of transformation that stays, clients who leave not just with insight, but with an embodied sense of their own creative power.

Practice
Offer something the mainstream coaching world simply doesn't have - a method rooted in the oldest wisdom of the psyche, delivered in a modern empowerment framework.
Debra and Dr. Rob are the founders of CreativeMind University and you will receive pre-recorded modules led by them.


Yes, Level 2 Practitioner will be announced in early 2026.
There are many factors such as financial investment and time commitment. The Jungian Life Coach Program is an in-depth training over 9 months that includes private coaching and a more in-depth study of Jungian psychology for coaches. The AFF Practitioner Level 1 training is for those who are seeking a technique in the family systems psychology to apply for their existing coaching or therapy practice or for their own personal growth. This is not a coach training.
No. You do not need any prior education or experience to train in this program.
No. Everything is included in this program. We may recommend additional reading but those are optional.
No. This is group only training. Private coaching sessions are available for purchase.
You receive lifetime access to the recordings to review at any time. We have a Level 2 training to help you continue the work. We also offer other trainings to continue your personal and professional development.
This program is a training in a technique and does not include business building or client attraction support. You can contact our team if you are interested in other programs that offer this.
The materials and videos will be hosted on a private membership network. You will receive email notifications when live class modules are scheduled and will have access to replays if you cannot attend live. You will see demonstrations and understand how to apply these principles for your own personal growth and to work with clients if you are already a coach or therapist.
Most family systems programs are designed from a therapy model. They help a client build up an ego personality. In AFF, we guide clients to transcend the ego using transpersonal theories of Carl Jung. We also do not diagnose, label or treat clients in this process and see them as not broken in any way.
We have a 14-day refund policy. If after you begin, you decide this isn’t for you, just request a full refund. After 14 days no refunds will be given.
Pretty much any type of coach or therapist can include AFF System including executive, leadership, relationships, wellness, purpose, etc.
YES! Level 1 AFF Practitioner is ICF-Accredited for 26.5 CCE hours that you can apply toward your initial credential or renewal.
Disclaimer: The content of this program is for educational purposes only and is not intended to use to diagnose, treat, cure or heal any physical, emotional issue, disease or condition.
Click below to secure your seat for our June 2026 cohort which is now ICF-Accredited for 26.5 CCE’s!